Smart Pricing

It tells you what to charge. Every morning Amiqa looks at each room type and each of your next 90 nights, and suggests where to raise the price and where to lower it. The page says it in one line: "Amiqa reviews your upcoming nights every morning and shows you where to earn more".

You find it in the Dashboard, under Smart Pricing in the sidebar.

Why it matters: most small hotels change prices a few times a year. But demand changes every week. A night you sell too cheap is money you never get back. A night you price too high stays empty.

You choose how much to hand over:

• Decide yourself — look at the suggestions and accept the ones you agree with
• Set limits — a lowest and a highest price Amiqa must always respect
• Autopilot — Amiqa prices a room type every night, on its own

Because Amiqa needs a few things first. The page tells you which one is missing:

Who can change prices. Owners, managers and receptionists can open Smart Pricing and look. Only owners and managers can accept a price, set limits or turn on Autopilot.

On another PMS? If your hotel does not use Amiqa Front Desk, you will see "Suggestions are read-only for this hotel". You can read every suggestion, but you apply prices in your own system.

Go slowly. Watch first, then hand over one piece at a time.

1. Set your limits. On each room type card, open Price limits and fill in Never below and Never above. Now nothing can surprise you.
2. Read the list at the top. "The nights where you can earn the most" shows the best suggestions first. Read the reason under each one.
3. Accept two or three nights. Pick raises on dates you know sell well, and press Use Amiqa.
4. Check them in Front Desk. Open Inventory. Those nights now say Amiqa. A few minutes later, Booking.com, Expedia and your booking site sell them at the new price.
5. Watch for a week. Did those nights still sell? Do the suggestions make sense for your area?
6. Then try Autopilot on one room type. Your most popular one is a good start. Keep the others on your own prices until you trust it.

It is an estimate of money you missed last year. It says "What you left on the table last year".

It looks at the nights you sold out last year. Those nights were probably priced too low — they filled anyway. The number is what you would have earned by charging a little more on just those nights, if they had still sold.

Read it as a sign of how much room you have, not as a promise. It assumes those nights would still have filled at the higher price.

Under it, a second line looks ahead: "Next 90 days: Amiqa would raise … nights, cut … and hold …" — how many nights Amiqa would change, and what that could add if they fill the same as today.

It is your to-do list, with the best nights first. It is called "The nights where you can earn the most".

Raises come first, with the biggest expected gain at the top. Cuts have their own list below — "Cuts that pay for themselves".

Each row shows:

Each row also gives a short reason, like "Last year these nights (same weekday and month) almost always sold out." or "Only one room of this type is left and the date is close."

Press Use Amiqa to accept, or Skip to leave it. The next one comes in straight away. When the list is empty, the next suggestions arrive with tomorrow morning's forecast.

Each room type has its own card. At the top: how many rooms it has, your base rate, how full it is, the price selling tonight, what Amiqa suggests on average, your limits and whether Autopilot is on.

Below is a calendar of nights. The big number is what the night sells at. The small tag says whose price it is:

• Amiqa — Amiqa's price is live on this night
• Yours — a price you set
• Standard — your normal standing rate
• Sold out — every room is sold

Pick how far ahead to look under Range: Next 7, Next 14, This month, Next month or All 90. You can also narrow it to Fri & Sat or Midweek.

Three ways, from quickest to most control:

1. From the list at the top — press Use Amiqa on a night.
2. Many nights at once — in a room type's calendar, tick the nights you want, or press "Select every night Amiqa would change". Then press Use Amiqa on … nights.
3. A whole room type, every night — turn on Autopilot for it.

Amiqa confirms with "Amiqa is now pricing … nights." The new price reaches Booking.com, Expedia, Airbnb and your booking site within a few minutes. You do not press anything else.

An accepted price stays at that number. Autopilot does not change it, and turning Autopilot off does not remove it. The one exception: if you later save a price limit it falls outside, it moves to that limit. To undo it, see how to get your own price back.

Want a different number? Change your own rate by painting a different rate group over those nights in Front Desk › Inventory. Amiqa then asks what to do — choose Stop Amiqa on these nights. Until you do, Amiqa's price keeps selling.

Set price limits on each room type. The screen promises: "Amiqa never quotes below your floor or above your ceiling."

1. On the room type card, open Price limits.
2. Fill in Never below (your floor) and Never above (your ceiling).
3. Press Save limits. To use the same limits elsewhere, press Copy to other room types.

After that, the card tells you when a limit stepped in — for example "3 nights held at …" (your ceiling) or "2 nights lifted to …" (your floor).

Your ceiling is below your own rate? Then every suggestion would have to lower your price. Amiqa leaves those nights alone and tells you: "Amiqa is not pricing …". Raise the ceiling or lower your rate to fix it.

Amiqa pricing a room type for you, every night, without asking. The card says it simply: "Amiqa updates these rates every night."

Turning it on. Use the Autopilot switch on a room type card. To do every room type at once, use "Turn on autopilot for all … room types". Amiqa asks you to confirm first, and tells you exactly what happens:

• Amiqa prices every night ahead for that room type, and keeps updating it
• It takes over the rates you painted in Inventory — but those rates are kept, and come back if you stop
• Prices you accepted yourself stay exactly as they are
• Changes reach your channels within minutes

When to turn it on: after you have watched the suggestions for a week or two and they look right for your area. And after you have set your limits.

When to leave it off: for a room type with a deal Amiqa cannot know about — a group block, a wedding, a tour operator contract.

Your own prices are never deleted, so getting them back is always one step. Pick the one that fits:

What turning Autopilot off does: "Your own prices come back for every night Amiqa is currently pricing automatically. Prices you accepted or set by hand stay exactly as they are." Other room types are not affected.

Giving nights back brings back the rate you painted, or your standing rate, and sends it to Booking.com, Expedia and your booking site again.

In Front Desk › Inventory, the nights Amiqa prices are marked Amiqa, in orange. There is also a card called Amiqa Dynamic Pricing — the same feature, under its Front Desk name. Hover an Amiqa night to see its prices.

Hand nights to Amiqa from here. Paint the Amiqa card across dates, just like one of your own rate groups. Amiqa confirms with "Amiqa now prices … nights". Any night Amiqa has no suggestion for yet stays yours, and it tells you.

Painting your own rate over Amiqa nights. Amiqa asks what you want: "Your change is saved underneath and takes effect the moment Amiqa stops pricing these nights." Choose Stop Amiqa on these nights to make your price live now, or Keep Amiqa's price to leave it.

Skip it. Nothing changes unless you accept it or turn on Autopilot.

But first, ask who knows more about that night. Amiqa learns mainly from:

• your own past bookings — especially the same weekday and month last year
• how your coming nights are filling right now
• the season, and how many rooms of each type are left
• public holidays, when they make a difference

It does not set your price by copying what other hotels charge.

It also does not know about a wedding group arriving, a road closed for two weeks, or a promise you made to a regular guest. That is where you know more.

If you keep disagreeing in the same direction — always higher, or always lower — tell support. It usually means Amiqa is missing something about your hotel.

Start with the list "Cuts that pay for themselves". These are nights Amiqa expects to stay empty at your price. They are ordered by how much fuller the night must get for the lower price to be worth it — for example "Pays off with +3 points of occupancy".

A cut only makes sense if more people book. So look at that number: a small one is an easy win, a big one is a gamble.

You have other levers too:

• Relax a minimum stay — a two-night minimum on a quiet week turns away the bookings you want
• Run a promo code on your booking site, so the discount goes to guests who book direct
• Share those dates in an email or on social media, with the price

They compare your prices with Amiqa's for the week you are looking at.

• Pricing — "Current vs. Recommended": what you charge next to what Amiqa suggests
• Occupancy — "Current vs. Recommended": how full Amiqa expects you to be with each

Read them together. A big price gap with almost no occupancy difference means you are giving money away for nothing.

Yes. Press Download Suggestion and pick "Current month to date" or "Complete forecast".

You get a report called "Amiqa Smart Pricing Suggestions", with room type, room, current price and recommended price.

Handy for a weekly pricing chat with your partner, or for someone who sets your rates but does not use Amiqa every day.