ADR — Average Daily Rate. Your room revenue divided by the rooms you sold. What you actually achieved per occupied room.
ARI — Availability, Rates, Inventory. The three things a channel manager keeps in step between your Front Desk and each OTA.
Baseline — a room type's default selling price, used on any date with no rate group painted on it.
Booker — the person who made the reservation, who may not be the guest staying.
Card on file — a guest's card is stored securely but not charged. Also called vaulted.
Cancellation snapshot — the cancellation terms copied onto a booking when it was made. It never changes, even if you later edit the policy.
Closed to Arrival — no check-ins allowed on that date.
Closed to Departure — no checkouts allowed on that date.
Derived rate — a rate calculated automatically from a primary rate using modifiers.
Direct booking — a booking that came to you rather than through an OTA. No commission.
House Account — a non-commercial stay: owner, staff or complimentary. Counts in occupancy, excluded from revenue, ADR and RevPAR.
Modifier — the amount by which a derived rate differs from the primary rate.
Occupancy — the share of your rooms occupied over a period.
OTA — Online Travel Agency. Booking.com, Expedia, Airbnb.
Paint — dragging across dates in Inventory to apply a rate group to them.
Primary rate — the anchor price in a rate group. The others are derived from it.
Promo code — a discount code that works on your own booking site.
Rate group — a pricing strategy for a period, holding a primary rate plus derived rates. A season, effectively.
Rate plan — one way of selling a room: with breakfast or without, refundable or not.
RevPAR — Revenue Per Available Room. Room revenue divided by all your rooms, sold or not. The number that reflects both price and occupancy, and the best single measure of how you are doing.
Stop Sell — take a date off sale without deleting anything.
Storefront label — the guest-facing name and description of a rate group on your booking site, separate from its internal name.
Tentative — a hold. The room is off sale on every channel, but nothing is confirmed.
Unallocated — an OTA booking made for a room type, waiting for you to assign a specific room.